Based on our overall comparison score, Hisense U8QG 65 rates higher at 88/100 versus 78/100 for Sony Bravia 9 65 — a 10-point lead. Hisense U8QG 65 is the stronger overall pick, though the right choice still depends on which specs matter most to you; the full spec table above breaks down every difference.
Hisense U8QG 65 vs Sony Bravia 9 65
Verdict
Our overall take, at a glance
Key takeaways
- Hisense U8QG 65 leads Sony Bravia 9 65 overall by 17 points (87 vs 70 out of 100).
- Hisense U8QG 65 stands out on Panel Refresh Rate: 165 Hz, Picture Quality Peak Brightness (HDR): 5,000 nits, Gaming Refresh Rate (VRR Max): 288 Hz.
Hisense U8QG 65 leads overall
Hisense U8QG 65
87
Sony Bravia 9 65
70
Why it stands out
- Panel Refresh Rate: 165 Hz
- Picture Quality Peak Brightness (HDR): 5,000 nits
- Gaming Refresh Rate (VRR Max): 288 Hz
In-depth analysisAI
AI-generated from the cited sources — may be incomplete or inaccurate; verify important details before deciding · generated Jul 2026.
Hisense U8QG 65
The Hisense U8QG is a mid-range television designed as a successor to the U8/U8N series. Powered by the Hi-View AI Engine Pro processor, this model is notable for its exceptional peak brightness and unique connectivity layout, which includes three HDMI 2.1 ports. It is also distinguished as the first TV to feature a USB-C port capable of functioning as an alternate display input for PC setups.
Best for PC gamers who want to utilize a direct USB-C connection for their displayBest for Bright rooms where high screen luminance is needed to counter glare
Pros
- Includes a USB-C port that supports DisplayPort Alternate Mode for convenient PC gaming connections
- Features HDMI 2.1 bandwidth across three input ports
- Achieves high peak brightness levels in both SDR and HDR environments
Cons
- Exhibits raised ambient black levels in certain environments
- Suffers from limited viewing angles typical of its panel design
Sony Bravia 9 65
The Sony Bravia 9 65 is a premium 65-inch television utilizing advanced mini-LED backlighting technology designed to deliver near-OLED black levels alongside extreme highlight brightness. Powered by Sony's XR Processor, this flagship display is engineered for home theater enthusiasts who demand high-end contrast and superior processing. It aims to bridge the gap between traditional LED brightness and OLED-level precision.
Best for Bright-room viewing environments where high light output is required to combat aBest for Premium home theater integration, especially when paired with compatible Sony soBest for High-impact HDR cinema viewing that benefits from extreme bright highlights and
Pros
- Stunning peak brightness and outstanding contrast control due to refined mini-LED backlighting
- Sophisticated built-in audio system that integrates well with external audio via Acoustic Center Sync
- Excellent out-of-the-box color accuracy and class-leading motion handling
- Smooth and feature-rich smart TV experience powered by Google TV
Cons
- High premium pricing compared to competing mini-LED options in the market
- Off-axis viewing angles and screen reflectivity do not fully match the performance of flagship OLED panels
Value for Money
Which is the better deal for the price
Pre-filled with launch prices where known — enter today's price for an up-to-date check. Use the same currency for both.
Hisense U8QG 65
Sony Bravia 9 65
Physical Comparison
Weigh them up, then compare real dimensions in 3D
Hisense U8QG 65Sony Bravia 9 65
Sony Bravia 9 65 is 8 kg (33%) heavier than Hisense U8QG 65.
Review Videos
Hand-picked expert reviews for each product
Detailed Specifications
The full spec sheet, side by side
Frequently Asked Questions
Common questions about Hisense U8QG 65 vs Sony Bravia 9 65 comparison
Hisense U8QG 65 and Sony Bravia 9 65 are compared side by side above across every spec in the tvs category — including performance, features and design — each scored 0–100 so you can see exactly where one leads the other. Our overall scores are 88/100 for Hisense U8QG 65 and 78/100 for Sony Bravia 9 65.
At launch, Hisense U8QG 65 was the more affordable option ($2199) versus Sony Bravia 9 65 ($3499). Weigh that against the overall scores (88/100 vs 78/100) and the value-for-money meter above to judge whether the higher-rated model justifies its price for your needs. Current retail prices vary — check the retailer.
If you want the higher-rated tvs option overall, Hisense U8QG 65 (88/100) edges out Sony Bravia 9 65 (78/100). But if Sony Bravia 9 65 is cheaper or stronger on the specific specs you care about, it can still be the better buy — use the spec table and strengths profile above to decide.